Before you advertise, perform this test
At this stage, your store should already have its product, supplier, Shopify configuration, US and Canadian markets, payment methods, taxes and essential policies in place.
If you haven't completed the business and payment setup yet, read [Article 3: How to Set Up the Legal, Tax and Payment Side of a Dropshipping Business in the USA and Canada] first.
Do not launch your Facebook or TikTok ads yet.
Pretend you are the customer.
Open the store on your phone.
Test 1: Homepage
Can someone answer these questions immediately?
What do you sell?
Who is it for?
Why should I care?
For PawFlow:
Products designed to make life easier for dog owners.
Test 2: Product page
Check:
title;
images;
video;
price;
variants;
inventory;
shipping;
returns;
reviews;
FAQ;
Add to Cart.
Test 3: Add to cart
Click:
Add to Cart
Then verify:
correct product;
correct quantity;
correct price;
shipping calculation;
taxes;
discount codes.
Test 4: Checkout
Go through the checkout process.
Check both:
US address
and
Canadian address
because the final tax, currency and shipping experience can differ by market.
Shopify's market and tax systems calculate taxes and duties according to the relevant market/customer information.
Don't Want to Handle the Technical Setup Yourself?
Following all these steps can take time, especially if you're not familiar with Shopify, payment configuration, domains, analytics, tracking, shipping settings and the technical side of running an online store.
I can handle the technical setup for you.
For$250, Bproo Dev can help you configure the technical side of your dropshipping business so you can focus on your products, customers and marketing.
Need help setting everything up?
Test 5: Order confirmation
Verify that the customer receives:
Order confirmation
↓
Fulfillment notification
↓
Tracking
↓
Delivery information
Test 6: Analytics
Install and configure:
Google Analytics;
Google Search Console;
Meta Pixel/Conversions API where appropriate;
TikTok Pixel where appropriate.
Your basic funnel should be measurable:
Visitor
↓
Product View
↓
Add to Cart
↓
Checkout
↓
Purchase
Test 7: Create your first 10 videos
Don't immediately spend hundreds of dollars on advertising.
Create 10 different videos around the product.
For the dog water bottle:
Video 1
"The problem every dog owner has on a long walk."
Video 2
"3 things I wish I knew before traveling with my dog."
Video 3
"Regular bottle vs portable dog bottle."
Video 4
"Watch how this works."
Video 5
"Perfect for road trips with your dog."
Video 6
"What happens when your dog gets thirsty outside?"
Video 7
"One small thing I always keep in my dog bag."
Video 8
"Is this actually worth it?"
Video 9
"Dog owners: stop doing this."
Video 10
"Testing this viral dog product."
You now have multiple creative angles to test.
Your Store Is Tested. Now Get Customers.
Once your checkout works, your analytics are tracking correctly and you have your first marketing creatives ready, the next challenge is customer acquisition.
In Article 5, we'll use TikTok, Instagram, Meta Ads and Google to start generating traffic, test your funnel and work toward your first dropshipping sales.
Continue with [Article 5: How to Get Your First Dropshipping Sales in the USA and Canada].
